sweatshirt vetement incontrounable pratique iconique


The sweatshirt, a practical garment that has become an iconic piece and a must-have of every wardrobe.

Created in the 1920s in the American campuses, this kind of 100% cotton fleece sweater replaced the uncomfortable wool sweaters used by sportspeople at the time during and after their games.

In the 1930s, with the development of customisation techniques, le the sweatshirt allowed students to proudly display the colours of their university and their support for the sports team. It became very popular with American students (and still is today) and went beyond the strict sports context: for example, players offered it as a gift to their girlfriends, who publicly wore the sweatshirt received by their very popular boyfriend.

In 1934, the first hoodie was sold and also found its public among employees in cold stores and the military.

In the 50s it underwent a great revolution shifting from 100% cotton fabric to a cotton-polyester blend, thus making it much more resistant. It was at this time that many brands took up this product and offered a variety of models.
In the 70s and 80s the sweatshirt was at its peak. With the cult of the body, sport was very fashionable and gyms were full. Cinema praised the heroes of Rocky and Flashdance to the skies. In this context, the sweatshirt found its main function: absorbing sweat. On the other hand, it underwent the assaults of the fashion of the time: gaudy colours, very, very loose cuts, particularly kitsch patterns (I remember my worst school enemy, when I was 12, who wore it in two colours: purple and meadow green with a tartan pattern on part of the body... that did not help us to become friends!).

In the 90’s, thanks to the hip-hop, skate, rap and street art movements that took up the hoodie, it boomed again. These movements used it for several reasons, the main one being that its hood was very practical to "pass unnoticed" when practising an activity at the limits of legality. It was then worn loose and customised with XXL decorations of their group’s name. The sweatshirt was then a conspicuous marker of belonging to a movement, to such an extent that the wearing of the hoodie acquired a political dimension in certain countries, where it was then associated with a rebellious and marginal community.
At the same time, the fashion industry, which has never ceased to observe and be inspired by counter-cultures, began to set its sights on this iconic piece of clothing. Traditionally unisex, the sweatshirt was redesigned by the great designers of the time with very feminine, more sophisticated cuts and very emblematic decorations.
Today, the sweatshirt is very present in all wardrobes: classic, hip-hop, students, sports, schools, music... it offers a large customisation area allowing an ultra personalisation of the garment.

SOL'S offers all types of sweatshirts: hooded or not, with or without a zip, several thicknesses of fleece, men's, women's, kids’ and unisex cuts allowing everyone to find the model best suited to their use and uniqueness.